New Micro Business Improvement District Forming in PQ

Posted on March 29, 2012

Efforts are currently underway to form a Micro Business Improvement District in PQ. San Diego’s Business Improvement District (BID) program is a collaboration between the City and San Diego’s various small business communities. There are seventeen local BID programs, many of which organize the City’s largest outdoor festivals, manage street banner programs, generate special marketing campaigns, drive redevelopment activities, organize security programs, supervise public right-of-way maintenance, recruit new business starts, and sponsor various neighborhood activities. The dramatic turnaround of some of San Diego’s older commercial areas is a direct result of the BID system’s activities, advocacy, and ingenuity.

Recognizing that not all neighborhood business districts qualify to become a BID because they lack a “critical mass” of business tax certificate holders, the City developed “Micro Districts” to assist smaller neighborhood business districts in addressing local concerns.

The benefits of forming a Micro District in PQ include all of the benefits enjoyed by a full-scale BID, including:

Networking opportunities for member businesses
A unified voice at City Hall
Facilitating an organized approach to commercial revitalization and marketing
Access to special events equipment at no charge
Technical assistance
Financial support in the form of one-year grants for business improvement activities within the Micro District.

The PQ Town Council is excited about the Micro Bid program, with its potential revenue stream and its capacity to act as another unifying and community-building organization for Rancho Penasquitos. Ralph Peters, the elected District 1 representative on the Town Council, will be heading up this project.

If you are interested in this program, please call (858) 430-9449 and leave a message for Ralph.